The exhibition seeks to represent the creative interests of Elio Fiorucci (Milan, 1935–2015), Italian designer, cool hunter and entrepreneur. From the 1960s on, the Fiorucci brand revolutionized lifestyle, fashion and the contemporary art scene in Italy. Fiorucci’s concept stores offered the public an original and eclectic mix of clothing, records, publications and objects from all over the world. The stores were also the point of reference for happenings and performances as well as the stage for music and contemporary art capable of attracting intellectuals, performers and artists. The retrospective has a biographical approach and includes the human, entrepreneurial and cultural stories of Elio Fiorucci, while bringing a fresh perspective on his figure. The exhibition includes Elio Fiorucci's voice—rendered through previously unpublished recordings—which traces some personal moments and is put in dialogue with the voices of other protagonists of the designer's life story.