The exhibition will be divided into five key dimensions that promote healthy ageing: eating and drinking healthily, sleeping well, staying active, keeping the mind engaged and supported by a purpose, and cultivating meaningful social connections. Contemporary design projects, artworks, publications, communication campaigns, data, and scientific analysis will transform actions that may only seem ordinary into heroic behaviors, contributing to the achievement of health equity. The exhibition’s display, designed by Sopa Design Studio, will guide visitors through an exploration of the fundamental role that behavioral and social aspects play in preventing age-related diseases. These aspects serve as effective tools to reduce the incidence of illnesses that accompany ageing, as well as the social and financial pressures created by an unhealthy population. This thought-provoking and ideal city aims to stimulate reflections, showcase best practices and raise important questions.